Custom envelopes are something your company should think about as much as the contents inside, whether they're for letterhead, proposals, reports or any other official documentation. Envelopes make the first statement about your company to an unsuspecting recipient. They tell population how professional you are, what your values might be and your taste for contemporary marketing tactics. Here are 5 things you can do to make your envelopes shine.
Slogans and Mottos
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Custom envelopes benefit from taglines, whether it's serious or slightly playful. The more unique the message, the better. If population can succinctly explain your slogan and internalize it, there's a greater occasion they'll open your envelopes and respond. But it's up to you to resolve where to go after that point. Try applying it off-center and tilted on the front right corner or even on the back flap for a fresh direction.
Full Color Schemes
Maybe you've heard of Cmyk. For custom envelopes, it can make all the difference. It stands for cyan, magenta, yellow and key (or black), which makes up four colors that when used in compound with one another, create virtually any expected color. High-quality printing associates use this technology when creating custom designs and other color-coded processes for your envelopes. Nothing says professionalism quite like this 4-color punch utilized on everything from coupons to catalogs and brochures.
High-definition Imagery
There aren't a lot of envelopes out there using this tactic, but it can mean the unlikeness between a lowly response rate and an effervescent growth in sales. For example, if you're a tour agency, why not exploit your envelopes to the fullest with a serene sunset photo on a far-off beach somewhere? Or how about a veterinary clinic with cute and cuddly puppies and kittens prominently printed on custom envelopes? You naturally wouldn't elicit the same response with standard white custom envelopes.
Logos
This could indeed have been No. 1. Where are your branding efforts being directed if not first and important with your company logo? If you're going to drive something home that's not only memorable but makes sense in your line of business, your logo good be on everything from letterhead to custom envelopes - even your shoelaces!
Customize 'Em Further
Most standard custom envelopes printers will offer a range of commercial, windowed and oversized envelopes. Select the right style for you - A6, A7, #9 and #10 are common. Sometimes associates can apply an aqueous or high-gloss Uv coating, or even lamination to them for added protection and beautiful sheen. All you need to do is ask and chances are, custom envelopes printers will deliver.
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