วันเสาร์ที่ 11 กุมภาพันธ์ พ.ศ. 2555

The Easy Button - Stress Reliever or Marketing Hype?

A lot of people will tell you that life isn't meant to be easy. But that's only because they haven't worked out how to eliminate stress from their daily existence. Friends, I'm here to tell you that there's two ways to tackle life's challenges-the stressful, regular way and the easy way!

Let's look at an example. Say you happen to be an overworked mom fighting a never ending battle to convince the kids that, as members of the household, it seems only fair that they should help the slaves (that is, the parents) with the daily chores. "Sorry, Mom...I'd like to help, but I'm Way too busy."

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Now, the regular way to deal with this situation is to start by inspiring to your children's sense of fair play. Yes, ridiculous I know, but it was worth a shot as an opening gambit. Next comes the threat of taking away their allowance. For some imagine this doesn't work anymore. What's going on, are they printing counterfeit money on their inkjet printers? Threats of violence don't work either. They'll slap a lawsuit on you if you even look like raising a hand in anger. So, for most parents, it's just easier to do the work, and dream of the day their darlings have kids of their own.

Alternatively, you could try an easier way nearby the problem. One thing that all teenagers write back to is embarrassment; use this tool wisely and control will be yours. As the keeper of the family photo collection, you have a wealth of beneficial material at your fingertips. What juvenile girl will want an unglamorous reminder of her gawky years pulled out whenever a new boyfriend arrives on the scene? A mildly embarrassing first shot is probably all you'll need to win the battle when using these tactics.

Okay, we've sorted out Mom's life, now what can we do for dear old Dad? He's stuck in a mundane office job; his occupation seems stalled while younger employees sprint past him on the fast track to success. Clearly, by choosing the regular path, Dad is locked into a stressful, unrewarding situation. I wonder if he can kick-start his occupation by taking a page from his wife's success story.

Office Christmas parties are notorious for their heavy drinking and behavior that's best forgotten. But that might be difficult if the events somehow happen to be recorded for posterity. For the next party, our hero should come armed with a camera and a plan to remain fully sober. By keeping a close watch on some key targets (bosses and rising stars) and generously topping up their drinks, Dad may end up with a nice portfolio of "insurance" material ("blackmail" is such a nasty word). Stressed out Dad should now be on an easier path.

Unfortunately some people simply lack the vision and rat-like cunning to seize these kinds of opportunities. Are they then doomed to a life of never ending hardship? Hell no! Thanks to a major breakthrough in technology and marketing (well, mostly marketing, if we're being honest), a tool has been developed that can magically make anyone's life a whole lot easier. Folks, I'm talking about the Easy Button!

You probably wonder how such a thing could work, but, unless you have a PhD in Applied Metaphysics, an explanation would just be a waste of your time and mine. All you need to know is that, in the time you've spent reading this article, vast numbers of people have enthusiastically thumped their big red button, reducing their stress burden and, if marketing hype can be believed, increasing their life expectancy by up to 25 years!

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